The project main objective is to create thorough agenda of the one year long course (academy) targeted to the adults 50+. Its basic purpose is to activate these consumers intellectually, physically and socially. Additional objective is to encourage target group to become new technology users as part of the Academy program will include using web application (accessed on both mobile and desktop). With the utilization of gamification and direct communication technics in the app the increase in self-development motivation is expected.

link: Body and Mind